Country-wise Conversation Pricing
WhatsApp Business API conversation costs vary by country and conversation type. Find the exact pricing for your target markets below.
Conversation Types Explained
Marketing Conversations
Messages sent to promote products, services, or brand awareness outside the 24-hour window.
Utility Conversations
Transactional messages like order updates, appointment confirmations, or account notifications.
Authentication
Messages containing login verification codes, password resets, or account verification.
International Authentication
Authentication messages sent to international phone numbers outside the business's country.
Conversation Pricing by Country
| Country | Marketing | Utility | Authentication | Intl. Authentication |
|---|
How WhatsApp Pricing Actually Works
Understanding the 24-hour conversation window and message types
The 24-Hour Conversation Window
FREE Response Window
Respond to customer messages without any charge
Message Types & Costs
Marketing Messages
Promotional content, product announcements
Utility Messages
Order updates, appointment confirmations
Authentication
OTP codes, login verification
International Auth
Cross-border authentication messages
ROI Calculator
WhatsApp vs Traditional SMS
Traditional SMS
Service Conversations (Always FREE)
Customer initiates
Customer sends first message
FREEBusiness responds
24-hour window opens
FREEUnlimited replies
Within 24-hour window
FREE
